EXCLUSIVE: Baker and YouTube content maker Gemma Stafford and connected TV biz Future Today are launching a channel dedicated to baking.
They are positioning the Bold Baking Network as the “world’s first 24/7 baking FAST channel” offering “thousands of shows and more than 1,000 hours of content to streaming audiences.”
Program categories will include family baking, travel and global cuisine, seasonal specialties, beginner to advanced techniques, celebrity chef features, live events, product reviews and shopping.
Stafford is an Irish-born, LA-based professional chef and baker. Her Bigger Bolder Baking shows on YouTube have amassed over half a billion views. She and Future Now say 97% of her audience have made at least one of her recipes, with an aggregate 15 million hours of content viewed.
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“Baking brings comfort, creativity and community into people’s lives,” said Stafford. “We believe all bakers are creators, and now we’re giving them a platform to reach millions. Our partnership with Future Today helps us share the joy of baking with a global audience, while fostering a vibrant community that attracts brands and sponsors eager to connect.”
Future Today’s channels have reach in more than 60 million U.S. homes, and distributes its shows on Delta Air Lines partnership.
“The creator economy is revolutionizing how we deliver premium entertainment, and the Bold Baking Network represents the next evolution in culinary content,” said Vikrant Mathur, Co-Founder of Future Today.
“By partnering with visionary creators like Gemma Stafford and her network of baking talents, we’re delivering fresh, engaging programming to streaming audiences, while expanding our mission to deliver content viewers are passionate about. This isn’t just another cooking channel – it’s a creator-driven platform that transforms how people experience and engage with baking entertainment.”
The channel will offer traditional ad spots, brand integrations through season programming specials, product placements in recipe demonstrations and product launch features.
“This partnership represents a perfect alignment of audience engagement and advertiser opportunity,” said Mathur. “By delivering the content viewers actively seek and creating authentic ways for brands to be part of the viewership experience, we’re creating a premium, brand-safe environment where advertisers can meaningfully connect with highly engaged audiences. This is exactly the kind of sustainable growth model that drives value for all stakeholders in the streaming ecosystem.”
Future Today’s streaming portfolio includes channels such as Fawesome, HappyKids and iFood.tv. The Bold Baking Network will offered through major streaming platforms including Roku, Amazon Fire TV and Apple TV.