EXCLUSIVE: It appears a round of applause may be in order for Bravo, which has recently noted several audience wins across its unscripted series Southern Hospitality, Summer House and Below Deck Down Under.
Southern Hospitality is leading the charge, averaging 1M seven-day cross-platform viewers per episode through the first six episodes of Season 3, per NBCUniversal. That’s up 22% from Season 2’s overall audience average, putting the third installment on track to become Bravo’s first original series to grow in each of its first three seasons since 2018.
Broken down even further, Peacock appears to be doing the heavy lifting here, as episodes are seeing a 58% audience increase on streaming versus Season 2 overall, compared to a 1% lift for viewing on Bravo.
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So far, the sixth episode has performed the best with a series high 1.1M viewers tuning in within the first seven days.
Then there’s Summer House, which has raked in 1.6M seven-day cross-platform viewers for the Season 9 premiere, up 14% over the Season 8 premiere to make it the most-watched season premiere in the show’s history.
The episode managed 972,000 viewers in the 18-49 demo, which is a 13% increase over the Season 8 premiere.
Below Deck Down Under also notched its most-watched season premiere to-date with the debut of Season 3, enjoying 1.9M total viewers after seven days of cross-platform viewing, up 5% from the Season 2 premiere.
Of that, 906,000 were in the 18-49 demo, which is a 14% increase over the Season 2 premiere. On streaming, NBCU says the Season 3 premiere is now the top season premiere among the entire Below Deck franchise, up 66% in Peacock viewing season-over-season.
New episodes of Below Deck air Mondays, followed by Summer House on Wednesdays and Southern Hospitality on Thursdays.