Alix Earle’s reality series Earle Meets World made headlines with all sorts of revelations and semi-confessions involving the likes of Alex Cooper and Tom Brady.
It didn’t come out of the gate particularly strong, only narrowly entering Netflix’s top ten list with 1.8M views across its first three days.
However, the power of social media seems to have been strong with this one as the show grew its audience by over 127% in its second week, or first full week on the service, with 2.3M views over the last seven days.
It’s tough to compare the show, which features Earle and her family, with other Netflix titles as the streamer hasn’t launched that many traditional reality shows in recent years.
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It clearly bettered other attempts in this genre including with Calabasas Confidential and Members Only: Palm Beach. Neither show made it into the streamer’s top ten; the former struggled to crack the top 1,500 shows of the first six months of the year and only nabbed 1.5M views in its first two months and the latter, which follows a group of women in President Trump’s own Florida neighborhood, drew 3.4M views over the first six months of the year.
Other comparisons include At Home with the Furys, a reality series following former heavyweight boxing champion Tyson Fury and his family. That show launched in 2023 with 3.3M views in its first week and 3M views in its second, while its second season, which premiered earlier this year landed 2.8M views in its first week.
Earle Meets World, which is produced by The Kardashians producer Fulwell Entertainment, covers topics as diverse as the news that Alix Earle and her sister Ashtin both carry the BRCA mutations, which increases their risk of breast and ovarian cancer, and their time spent at Coachella.
It also covers Earle’s fallout with Call Her Daddy host Alex Cooper, her breakup with NFL star Braxton Berrios and teases her relationship with Brady.
It also follows her “blended” family, including her influencer sister Ashtin and other siblings Izabel, Penelope, and Thomas as well as her mother Alisa and her stepmother Ashley.
Her stepmother is better known as Ashley Dupré, the escort wrapped up in the middle of the Eliot Spitzer prostitution scandal. A few years later, she met Earle’s father and “dadager” TJ Earle, who was married to Alisa at the time.
At the recent premiere in LA, Brandon Riegg, who is Vice President, Nonfiction Series & Sports and oversees all unscripted programming at the streamer, introduced the show. “When Alix came in, she had such confidence and clarity and vision for what she wants to share with her fans, Netflix members, and with the world, and we’re excited to partner with her on that,” he said.