Apple TV+ is hiking the monthly price of its service to $12.99 from $9.99 effective today for new customers. Existing subscribers will be topped off in their next renewal.
The streamer, home to original series The Morning Show, Ted Lasso, Slow Horses and Severance – the latter recently nabbing an impressive 23 Emmy nominations — is the only major service to eschew an advertising-supported option.
Its annual rate of $99.99 is unchanged.
This is the first price hike for Apple TV+ since a previous $3 increase in October of 2023.
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