Pudgy Penguins, the popular NFT collection and toy brand, is getting a YouTube series.
Lil Pudgys will be an animated program developed in collaboration with TheSoul Publishing.
Targeted at kids and families, the comedy show will sit on the Pudgy Penguins YouTube channel when it launches in the spring.
The series will follow four penguin roommates — Atlas, Eureka, Snofia and Springer — who live in UnderBerg, a hidden world inside an iceberg.
Lil Pudgys will have a “structured release schedule,” beginning with a special premiere episode, followed by two new episodes every week.
The Pudgy Penguins web3 collection comprises 8,888 NFTs. The brand also has two million Instagram followers, 500,000+ TikTok followers and 41 billion Giphy views. Pudgy toys have generated over $10M in retail sales and been sold by major retailers such as Walmart, Target, and Walgreens.
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Luca Netz, CEO of Pudgy Penguins, said Lil Pudgys was another step in building a long-term entertainment brand that connects with fans everywhere.”
TheSoul Publishing is known for digital series such as 5-Minute Crafts and Avocado Couple, and has built audiences across YouTube, Facebook, TikTok and Instagram.
“Pudgy Penguins fits perfectly into our 360-degree strategy,” said Patrik Wilkens, VP of Business Development at TheSoul Publishing. “Bringing a beloved IP to social media is an incredible opportunity. Animation is a core competency of TheSoul, and we’re excited to bring Pudgy Penguins to an even wider audience.”
“TheSoul Publishing was the perfect partner to bring Pudgy Penguins to life,” added Netz. “They’re world-class at producing engaging digital content, and they instantly understood our vision for expanding the Pudgy Penguins universe beyond NFTs and toys.”