EXCLUSIVE: Eva Longoria‘s Hyphenate Media Group and iHeartMedia‘s Latino network My Cultura have unveiled a slate of four podcasts for this year.
This will include Who Made You, an interview show in which Longoria will sit down with entertainment stars to talk about how they found success. It also comprises Bleep! With Ana Navarro, Against All Odds with Yris Palmer, How Hard Can It Be? with Diana Maria Riva.
Longoria will executive-produce each show as they roll out across 2026.
Who Made You? launches in the fall and will see Longoria sitting down with the biggest names in film and television, who open up about the people, places and pivotal moments that shaped them. Launching during Hispanic Heritage Month, the series plans to celebrate legacy, community and the personal stories behind public success.
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Prior to that, the slate starts with Bleep! With Ana Navarro, which launches next week on February 23 as a weekly culture and politics show. The View co-host and CNN political commentator Navarro will host, as the show takes on “the most pressing issues alongside the decision-makers, political leaders, cultural creators, and real people on the frontlines of the biggest stories.”
“We’re living in a moment when speaking up feels harder than ever, which is exactly why we have to do it anyway,” she said. “I’m excited to have a new space to dive deep into the forces shaping our lives — politics, culture, and power — in a way that’s honest, raw, and yes, totally un-bleeped.
“I’m proud to partner with my friends at Hyphenate Media Group, My Cultura, and iHeartMedia to cut through the noise, call out the bleeping nonsense, and have the conversations that some folks would rather we avoid.”
Against All Odds with Yris Palmer is a self-improvement show also combining entrepreneurship and business, in which former celebrity eyelash technician and investor Palmer amplifies voices of people who have defied expectations, going deep dive into mindset of those individuals. It launches late March and will roll out weekly.
How Hard Can It Be?, debuting in early May, is billed as a self-improvement and mental health show for “GenX women navigating midlife’s most fantastic bullshit.” Each episode will see Dead to Me actress Riva talking with celebrity guests, experts and allies about the roles of women entering the second act of their lives, such as being the boss, an empty nester or a caretaker. Eps drop weekly.
All four shows will be distributed by iHeartPodcasts and available on the iHeartRadio app and everywhere podcasts are heard.
iHeartMedia’s My Cultura Podcast Network launched May 2021 in collaboration with Enrique Santos, iHeartMedia’s, on-air talent and President and Chief Creative Officer of iHeartLatino. Since then, it has launched 60 podcasts such as Chiquis and Chill, The Moment with Jorge Ramos and Paola Ramos, Princess of South Beach.
“We’re thrilled to continue growing My Cultura’s partnership with Eva and the team at Hyphenate Media Group through this exciting slate of new podcasts that amplify Latino voices,“ said Leo Gomez, head of iHeartMedia’s My Cultura Podcast Network. “Our shared commitment to telling authentic and diverse stories makes our collaborations feel seamless, and we’re looking forward to sharing these shows with audiences worldwide.”
Longoria co-founded Hyphenate with former Endemol Shine North America chair Cris Abrego in 2023. The pair, who are among the highest profile Latinos in Hollywood, have since built up a slate including Apple TV’s Land of Women, CNN’s Eva Longoria: Searching for Spain and the upcoming Searching For France and FX’s Necaxa. It is currently working up Netflix movie Fifth Wheel.
“This slate reflects the cultural relevance, creative ambition and audience engagement that drive meaningful influence across platforms,” said Longoria. “At Hyphenate Media Group, we’re committed to investing in exceptional talent and building the partnerships that support their growth. Our collaboration with iHeartMedia and the My Cultura Podcast Network gives these creators the platform and scale to deepen their impact and strengthen their connection with audiences.”