The CW is set to launch The Great American Road Rally: Celebrity Edition this spring.
Hosted by Ian Ziering (Beverly Hills, 90210), the series will premiere Wednesday, May 13 from 9-10 PM, airing weekly on the CW, culminating in a live two-hour finale on Wednesday, July 22, from 8-10 PM.
Set against a cross-country journey along iconic Route 66, the series blends competition, storytelling, and real-world impact as the country prepares to mark the 250th anniversary of the United States, the 100th Anniversary of Route 66, and other defining cultural moments in 2026, per The CW.
The official description: The series features ten celebrity-driven vehicles, each aligned with a charitable cause, embarking on a cross-country journey to raise awareness, drive fundraising, and activate local communities—transforming competition into contribution and the open road into a force for good.
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Additional details, including celebrity participants, community events, and opportunities for fan participation, will be announced in the weeks ahead.
The Great American Road Rally: Celebrity Edition is produced by 7 Bridges Media Group for The CW Network.