Love Island USA has been on fire since Season 7 premiered on Peacock last month, as further evidenced by Nielsen‘s latest streaming report.
Per Nielsen, the series racked up 1.1B minutes viewed from June 9 to 15, setting a new weekly viewing record for the dating show. That put it at No. 2 in streaming originals and No. 5 overall for the week. Nielsen’s data backs up a Luminate report from last month that said the reality series was generating huge viewership within two weeks of Season 7’s debut.
Love Island USA took off last summer, with the series notably reaching the billion-minute milestone twice during Season 6’s run. But, it didn’t cross that threshold until much later in the season. Per Nielsen’s latest data, 60% of the reality show’s viewers this interval were adults 18 to 34, more than any other title this week. It also had the highest concentration of female viewers at 79% and over-indexes among Black audiences, which represented 24% of its viewing total.
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Peacock had already claimed victory on this week of Love Island USA streaming, based on preliminary insights from Nielsen a few weeks ago. However, the streamer also said that the June 23 episode was the most-watched to-date, indicating the series has not hit its peak audience this season quite yet.
In first place during the June 9 to 15 interval was once again Ginny & Georgia, putting up a monster 2.9B minutes viewed. That’s in addition to the 2.9B viewing minutes it generated the week prior, thanks to the new season. Nielsen says Season 3 accounted for 69% of total watch time this week. While that is substantial, it also indicates that viewers were revisiting prior seasons and suggests the show will stick around the charts for at least a few more weeks.
Both second and third place were the product of the Netflix Effect, with NBC crime drama Blindspot generating 1.9B minutes viewed after hitting the platform during this interval. The 100-episode series attracted a largely 50+ crowd, Nielsen says. That was followed by Animal Kingdom, which put up 1.4B minutes viewed.
Netflix actually swept the top four slots, as Straw came in next with 1.2B minutes viewed, which is a nice lift for the film, gaining 320M minutes viewed week-over-week.
New episodes of Phineas & Ferb also proved to be a draw. The series originally ran on Disney Channel from 2007 to 2015, and it was recently revived for a two-season run on Disney+. The series racked up 558M minutes viewed upon the premiere of the first two new episodes on June 5 followed by two more on June 14.
See more on this week in streaming below.
