Country music will continue to be celebrated on Amazon‘s Prime Video as the streamer renewed the Academy of Country Music Awards deal for three additional years.
In collaboration with the Academy of Country Music and Dick Clark Productions (DCP), the ACM Awards will return to the streamer through 2028.
“Our ongoing partnership with the Academy of Country Music and Dick Clark Productions has been an amazing experience for everyone involved,” said Vernon Sanders, global head of television, Amazon MGM Studios.
The most recent award ceremony marked its 60th anniversary and was hosted by country star Reba McEntire live from Ford Center at The Star in Frisco, Texas. Prime Video and the Amazon Music channel on Twitch live-streamed the event for an international audience in more than 240 countries.
Damon Whiteside, CEO of the Academy of Country Music, said, “The synergies between Prime Video, Amazon Music, Twitch, and the other divisions of Amazon bring exponential value to our artists, our enre, and our fans through an immersive 360 music experience they can’t get from any other platform.”
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Established in 1966, the Academy of Country Music Awards is the longest-running Country Music awards show. In 2022, the award show became the first one to live stream on Prime Video.
“We’re thrilled to continue our partnership with Prime Video through 2028,” said Jay Penske, CEO, Dick Clark Productions. “The Academy of Country Music Awards made history in 2022 as the first major awards show to exclusively livestream and continues to break new ground, creating a world-class music event and providing dynamic, unparalleled reach through Prime Video, connecting country music with a global audience.”
Dick Clark Productions is a Penske Media company, who also owns Deadline.