WWE, part of TKO Group, has acquired leading Mexican lucha libre promotion AAA in partnership with Mexico-based sports and entertainment holding company Fillip.
The announcement was made in Las Vegas over the weekend during the WrestleMania 41 Saturday Countdown show with WWE Chief Content Officer Paul Levesque, Fillip Chairman Alberto Fasja, AAA’s Marisela Peña and Dorian Roldán Peña, alongside talent including WWE Hall of Famer Rey Mysterio and El Hijo Del Vikingo.
Financial details weren’t disclosed.
AAA was founded in 1992 by Antonio Peña and has been a family-operated business for more than 30 years, with some of the greatest talent in lucha libre history, including Eddie Guerrero, Rey Mysterio and Penta, calling AAA home throughout their careers. The Peña family will continue to be involved in the next chapter of the AAA business alongside WWE and Fillip.
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“AAA has a rich cultural heritage with some of the most passionate fans in the world and it’s an honor to work with the Peña family to embark on this journey,” said Levesque. “By bringing together WWE’s global capabilities and AAA’s amazing tradition, we look forward to an exciting future filled with new opportunities.”
“We look forward to partnering with WWE and TKO on this venture to secure the future of AAA for fans and to help take this business to the next level,” said Fillip co-founder and co-CEO Hugo López-Velarde.
“AAA has been a family-operated promotion for over three decades and our trust could not be better placed than with one of the biggest sports entertainment businesses in the world,” said AAA General Manag0er Dorian Roldán Peña.
The deal is expected to close in the third quarter pending customary approvals.
The new partners also announced that their joint Worlds Collide event will unspool June 7 at the Kia Forum in Los Angeles featuring Superstars from WWE & AAA.