EXCLUSIVE: Live with Kelly and Mark had a monster Halloween week, welcoming the season’s best audience so far.
The festive week was up 4% in total viewers from the week prior to average nearly 2.2M viewers per episode. It was Live‘s best audience average in four months, since the week of June 17.
Naturally, the holiday episode on October 31 was the best of the week, ballooning to 2.4M viewers. In fact, not only was that the largest audience of the Halloween week, it was the show’s top telecast in seven months, since April 4, 2024.
The episode, which was themed “Only HALLOWEEN in the Building” after Hulu’s Only Murders in the Building, featured the annual fan-favorite costume contest. It involved months of prep, over 40 costumes and included parodies of Taylor Swift and Travis Kelce, Beetlejuice, Inside Out, the Olympics, Lady Gaga and Bruno Mars and more.
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Overall, Live has remained syndication’s No. 1 most-watched talk show of the week for 92 consecutive weeks across key measures, including total viewers and household ratings as well as women 25-54.
The show is also the sole leader in daytime talk among women 25-54 for the sixth season in a row with a 0.41 rating.