After All’s Fair logged Hulu Originals’ biggest scripted series premiere in three years, the star-studded Ryan Murphy legal drama appeared among Luminate‘s Top 15 TV shows during its debut week.
The first three episodes, which launched on November 4, generated 2.61M hours viewed in the U.S. during the week of October 31 through November 6, according to Luminate. That put it at No. 15 on the measurement company’s weekly TV rankings, coming in closely behind Season 3 of Netflix’s Monster series — another Murphy offering, which clocked 2.65M hours viewed.
Since Luminate reports in time spent watching, it’s difficult to say how this translates. Typically, Disney uses time spent viewing divided by total runtime to report “views,” so using that same formula, that would put the first three episodes around 1.04M views in the U.S. during that time.
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That’s a decent showing (good, not great), particularly because All’s Fair only had three days to rack up viewership during this interval. It’s also important to remember that the series is available globally, so this data only tells part of the story. According to Disney, All’s Fair amassed 3.2M views globally after three days of streaming. That would seemingly square pretty well with Luminate’s data, indicating that about a third of that audience was domestic.
This is the first data regarding the show’s performance that has come from an independent party, so more insights are likely to come as more third party streaming reports are released. Nielsen’s streaming reports are about a month delayed, so those insights won’t be available until December.
Despite a pretty lively premiere week thanks to a public flogging from critics that seemed to pique audience interest, All’s Fair did have some tough competition during that interval as well.
The top spot on Luminate’s charts went to The Witcher Season 4, which racked up just over 12M hours viewed during that interval. Four other Netflix titles — Nobody Wants This Season 2, Selling Sunset Season 9, The Diplomat Season 3, and the first season of The Asset — rounded out the top 5.
Other entrants that came in among the top 15 included Tulsa King, Love is Blind, Murdaugh: Death in the Family, The Great British Baking Show, Married at First Sight, The Morning Show, Boots and The Last Frontier.
Time will tell whether All’s Fair might retain this audience as Season 1 continues throughout December.