Key Points
- Klarna has become synonymous with the buy now, pay later (BNPL) model, which allows people to split purchases into interest-free installments.
- However, the Swedish fintech has been attempting to convince the market that it’s more of a digital retail bank than a simple BNPL firm.
- Investors will be scrutinizing that rebrand and Klarna’s business model as the company edges closer to its IPO.