Viewers flocked back to Arlen, Texas, for the premiere of King of the Hill Season 14.
The premiere episode drew 4.4M views in its first seven days of streaming, marking the most-viewed adult animation season premiere across Disney+ and Hulu in five years, per Disney.
Disney doesn’t report viewership on its titles consistently enough to make a direct comparison here, though the company has shed light on streaming performance for a few other titles over the past several years. When it does release viewership numbers, Disney tends to be inconsistent with the measurement period.
Last year, for example, the first episode of Agatha All Along drew 9.3M views in the first seven days of streaming, according to the company. Meanwhile, The Acolyte hit 11.1M views in five days. More recently, Disney reported that Zombies 4 reached 9.3M views in 10 days. However, none of these titles could help directly illustrate King of the Hill‘s performance, since they don’t target the same demographic.
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Nielsen might also help paint a picture of the series’ performance, but those numbers won’t be available for another few weeks. Nielsen streaming reports are a month delayed.
Per Disney, King of the Hill Season 14 premiered on Hulu’s Top 15 Today and has maintained a spot in the top 5 since its launch on August 4. Since early March, when buzz for the new season began, it has driven a 41% lift in viewing of previous seasons of King of the Hill, the company adds.
Overall, King of the Hill has now crossed 1B hours streamed globally across Disney+ and Hulu.
Set in the fictional Arlen, Texas, the original series followed the life of Hank Hill, an enthusiastic seller of propane and propane accessories; his wife, Peggy, local Boggle champ and substitute teacher; and their son, Bobby, who defied any expectation his father had for a son. Hank’s friends – conspiracy theorist Dale, military barber Bill, and cool but inarticulate Boomhauer, along with Peggy’s friends Minh and meteorologist Nancy, and Bobby’s friend Connie helped the Hills navigate a changing world.
In Season 14, after years working a propane job in Saudi Arabia to earn their retirement nest egg, Hank and Peggy Hill return to a changed Arlen, Texas to reconnect with old friends Dale, Boomhauer and Bill. Meanwhile, Bobby is living his dream as a chef in Dallas and enjoying his 20s with his former classmates Connie, Joseph and Chane.
Cast includes Mike Judge, Kathy Najimy, Pamela Adlon, Johnny Hardwick, Stephen Root, Lauren Tom, and Toby Huss.