A right royal visit occured at SXSW London today.
King Charles III spent the morning at the Shoreditch festival, meeting the likes of musician and John Lennon’s son Julian Lennon, Yellowstone star Mo Brings Plenty, director Jean Paul Martinez and UN High Commissioner for Human Rights Volker Türk.
He was greeted by London Mayor Sadiq Khan and Deputy Prime Minister Angela Rayner, who have spoken at the festival.
The King visited an immersive art installation titled Grounding at the Truman Brewery, which is where the main SXSW events have been taking place, and another exhibition, Beautiful Collisions, at Christ Church Spitalfields.
Commenting on the visit, SXSW London CEO Max Alexander said: “In the inaugural year of South by South West London we are honoured to welcome His Majesty The King to Shoreditch. The festival is a profound acknowledgment of the strength of the United Kingdom’s broad cultural and business landscape, its artists and entrepreneurs and the importance of breaking down the silos that separate those domains.”
Watch on Deadline
The first SXSW London has featured talks from Khan, Idris Elba, Banijay’s Marco Bassetti and Industry creators Mickey Down and Konrad Kay.