NBCUniversal will launch 40 FAST channels on LG smart-TVs under an expanded partnership agreement reached by the two companies.
The free, ad-supported TV offerings coming to the LG Channels platform will span entertainment, news, sports, Spanish-language and true-crime programming as well as shoppable content.
NBC News Now, Today All Day, Dateline 24/7, and SNL Vault are available now. Channels featuring TV properties like Little House on the Prairie, Murder, She Wrote and Saved by the Bell and classic films from Universal Pictures plus genre-based action, crime and monster movies will go live soon.
Past seasons of series like Million Dollar Listing, The Real Housewives and Top Chef will be among the channel offerings launching down the line, along with Spanish-language news and entertainment from Telemundo. Local news and sports programming are also on tap.
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Pay-TV fare like Bravo’s Below Deck will also factor into the partnership, including shoppable components. The companies are each contributing tech offerings (NBCU Checkout and LG’s “webOS pay” feature) aimed at smoothing viewers’ experience in ad-supported programming. NBCU has been increasingly emphasizing its commerce business and its benefits for advertisers, while LG has leaned into features available via its smart-TV remote.
“We’re excited to deepen our partnership with NBCUniversal and bring even more premium content to LG Channels,” said Matthew Durgin, VP of LG content and services at LG Electronics USA. “With the addition of NBCUniversal’s renowned programming, we’re enhancing the LG Channels experience and furthering our commitment to delivering exceptional value to our customers.”
The expanded partnership follows a recent deal between the companies centered on time-tested drama series Suits.
“Now, LG Channels viewers will have access to the very best of NBCUniversal’s unrivaled content library,” Bruce Casino, EVP, Sales & Distribution – U.S., NBCUniversal Global TV Distribution. “Whether it’s hugely popular classics like Little House on the Prairie, iconic comedies like Will & Grace, or legendary films from Universal Pictures, there’s truly something for everyone.”