NBCUniversal’s long-awaited restructure is now official.
Donna Langley, Chief Content Officer and Chairman, NBCUniversal Studio Group and Matt Strauss, Chairman of NBCUniversal Media Group have restructured their teams after their promotions last year.
For Langley, the two biggest pieces are Pearlena Igbokwe becoming Chairman, Television Studios, NBC Entertainment & Peacock Scripted and Frances Berwick, who has been running NBC becoming Chairman, Bravo & Peacock Unscripted.
Igbokwe’s promotion – she will continue to lead Universal Studio Group – is not a surprise given the industry has been chattering about NBCU moving back to a vertically integrated network/studio model for around six months. Igbokwe will now oversee NBC Entertainment, including scripted, unscripted, late-night, live events and specials, as well as all scripted originals for Peacock
Berwick’s role is a little more of a surprise. She will oversee unscripted programming across Bravo and Peacock including documentaries, true crime, and tentpoles such as The Traitors and Love Island as well as first run syndication. It brings Berwick back to Bravo, where she made her name.
Watch on Deadline
It comes after Deadline revealed last night that NBCU unscripted chief Corie Henson was departing as part of the restructure.
Elsewhere, on Langley’s side, Liz Jenkins, in her role as Chief Business Officer, will now oversee Content Strategy, TV Acquisitions, Strategy and Business Operations across the Entertainment and Studio Groups. Jenny Storms becomes Chief Marketing Officer, NBCUniversal Television & Streaming and will lead the brand strategy, integrated marketing, media and consumer engagement for all entertainment content and sports, including content and brand marketing for Peacock.
Jimmy Horowitz is Chairman, Business Affairs & Operations; Pete Levinsohn is Chairman, Global Distribution; Lissa Freed is Head of People & Culture; Evan Langweiler is Executive Vice President, Global Communications; Chris Miller is General Counsel and Adam Moysey is Chief Financial Officer.
“This new structure will bring together our Television Studios, NBC Entertainment, Bravo and Peacock programming as one cohesive organization, bolstered by fully integrated Marketing and Content Strategy teams. It is designed to enhance collaboration, streamline decision making, and amplify our ability to deliver world-class television experiences to audiences everywhere,” Langley said in a note.
On Strauss’ side, Mark Marshall remains Chairman, Global Advertising & Partnerships.
Shannon Willett will take a new business role as Chief Commercial Officer of the Media Group, leading day-to-day strategy and execution for Peacock, driving subscriber growth and competitive positioning, plus cross-business initiatives for the Media Group and Peacock
Matt Schnaars is taking an elevated role as President, Platform Distribution & Partnerships, leading a new team that brings together Content Distribution, Affiliate Relations and Strategic Partnerships across NBC, Peacock, Bravo, Telemundo and various FAST channels.
Rick Cordella will continue as President, NBC Sports, Ken Bettsteller will continue as President, International Networks & DTC, Earl Marshall is taking an expanded role as Chief Financial Officer and EVP, Strategy, NBCU Media Group, Jim Denney will continue in his current role with a title change to Chief Product Officer, Global Streaming & NBCU Media Group, Patrick Miceli will continue in his current role with a title change to Chief Technology Officer, Global Streaming & NBCU Media Group, Will Gonzalez will continue as Chief Data Officer, NBCU Media Group, leading data and insights for its Media brands, Andra Shapiro will continue as General Counsel, NBCU Media Group, Joanne O’Brien will step into the role of Head of NBCU Media Group HR and Courtney Rowe will be joining the team as EVP, Corporate & NBCU Media Group Communications, reporting to Strauss and Jen Friedman.
Brian Henderson and its Peacock programming team will move into Entertainment and Studios.
Those leaving include Peacock President Kelly Campbell, which was previously reported, Matt Bond, who is retiring, Annie Luo and Allison Rawlings.
“Over the past few years, we have come together as Media Group by building bridges with our teams, our portfolio and the greater company. We have a strong foundation and an outstanding leadership team to take us forward. They will help guide us in our new structure, which leans into our strong businesses and platforms while reimagining some of our functions to double down on growth and innovation. I’m excited to welcome our new Media Group leadership team, a group of exceptionally talented and inspiring individuals,” said Strauss.
Friedman has also been promoted to Chief Communications Officer, NBCUniversal, reporting to COO Adam Miller and Chip Sullivan is taking on a new role as EVP, Corporate Initiatives. Sullivan arrived at NBC Entertainment in 2015 after a 20-year run at DreamWorks, where he was a key communications staffer working closely with company co-founders Steven Spielberg and Jeffrey Katzenberg as the onetime start-up rose to prominence.