📰 $AMZN – Amazon continues to be JPMorgan’s top investment pick. • Early Holiday 2024 Performance: Positive US e-commerce growth with Cyber Week sales matching projections. • Black Friday & Cyber Week: Sales growth met or exceeded expectations, with Amazon reporting record sales. • Holiday Season Dynamics: Shortest holiday shopping period since 2019, yet growth driven by early promotions and discounts. • Economic Context: Stable macro conditions despite ongoing inflation and high interest rates. • E-commerce Projections: Expect US e-commerce to reach 24.5% of adjusted retail sales, up from 23.3% last year. • Long-term Outlook: Anticipates e-commerce could account for 40%+ of retail sales, driven by growth in underpenetrated sectors. • Amazon’s Market Position: Retains a ~45% share of US e-commerce, bolstered by delivery speed, Prime benefits, and competitive pricing. • 4Q Forecasts: Predicts Amazon’s retail revenue (excluding AWS) to grow by +8.9% year-over-year, with a slight increase in US e-commerce share.