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📰 $AAPL – APPLE DROP IN SUMMER IPHONE SHIPMENTS IN CHINA FLASHES WARNING SIGNAL: UBS Apple’s smartphone unit shipments in China during July and August were down 10% from a year earlier, highlighting the competitive pressure in the region, UBS analysts say in a research note. In August alone, Apple saw a decline of 23% in shipments. This data represents a key factor in UBS’ cautious perspective on September iPhone demand ahead of the iPhone 16 launch, the analysts say. “To achieve flat year-over-year sell-in during the September quarter, units have to increase 5% year-over-year in the month of September relative to last year, consistent with our current base case but below investor expectations.”

September 26, 2024
Frank

$AAPL – APPLE DROP IN SUMMER IPHONE SHIPMENTS IN CHINA FLASHES WARNING SIGNAL: UBS

Apple’s smartphone unit shipments in China during July and August were down 10% from a year earlier, highlighting the competitive pressure in the region, UBS analysts say in a research note. In August alone, Apple saw a decline of 23% in shipments. This data represents a key factor in UBS’ cautious perspective on September iPhone demand ahead of the iPhone 16 launch, the analysts say. “To achieve flat year-over-year sell-in during the September quarter, units have to increase 5% year-over-year in the month of September relative to last year, consistent with our current base case but below investor expectations.”